Director Marketing & Public Relations - Marketing - Full Time/Days in Lancaster, CA at Antelope Valley Hospital

Date Posted: 7/23/2020

Job Snapshot

  • Employee Type:
  • Location:
    Lancaster, CA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Job Objective:

Responsible for the development, implementation and evaluation of public relations and marketing strategies and tactics on behalf of Antelope Valley Hospital Programs under this director’s purview include those directed to both internal audiences (employees, medical staff, volunteers, board of directors) as well as external stakeholders (patients, media, civic leaders, community at large, etc.).

Duties and Responsibilities:

A.  Public Relations Leadership

  1. Assumes lead position in the development, implementation and evaluation of a marketing and public relations strategy and plan for Antelope Valley Hospital.
  2. Serves as counsel and advisor to the chief executive officer and other members of the senior leadership team as it relates to both image and issue management.
  3. Has supervisory responsibility for in-house staff (including public relations coordinator) and coordinates activities with outside marketing and/or public relations consulting agencies.
  4. Holds primary responsibility for the maintenance of the hospital’s “brand.” Monitors and guides the appropriate execution of hospital identity and logo in all media formats—print, electronic, collateral material, vehicles and facilities.
  5. Actively participates as part of the hospital’s department heads team.
  6. Prepares budget projections for approval and maintains appropriate records of project costs to ensure compliance with determined budgets. Work with accounts payable and accounting departments to manage vendor invoices and billing appropriate parties for project expenses.

B.  Marketing and Public Relations Tactical Duties

  1. Oversees the hospital’s media relations efforts, including such proactive activities as the development/distribution of press releases and the arranging/oversight of media interviews as well as reactive duties such as responding appropriately to media inquiries. This may include developing key talking points and/or briefing the hospital spokesperson.
  2. Serves as hospital spokesperson with the media when so designated by the CEO.
  3. Manages production and distribution of all hospital publications, including (but not limited to) brochures, direct mail pieces, flyers, posters, invitations and other collateral materials.
  4. Oversees the hospital’s digital media efforts including, but not limited to, the maintenance of the hospital’s website. Works with outside agency in coordination of the hospital’s social media presence.
  5. Oversees the hospital’s advertising efforts. Works with agencies or media buyers to develop advertising placement plans and manages such plans.
  6. Reviews all hospital sponsorship opportunities and makes appropriate recommendations regarding participation and hospital commitment.
  7. Coordinates various special events throughout the year – both onsite and within the larger community – which better bonds the hospital to the community at large and/or specific targeted stakeholders.
  8. Represents AVH’s relationship with targeted local civic groups and other organizations within the business community and, concurrently, works with local civic organizations to place members of AVH leadership on the appropriate boards of directors and key committees.
  9. Leads and develops the marketing and public relations requests of all departments and service lines.
  10. Interfaces with the AVH Foundation to provide appropriate public relations counsel and support.
  11. Responds to various requests from patients and the community for informational literature, requests for physician speakers, health screenings, etc.

Non-Essential Duties:

Knowledge, Skills and Abilities:


  • Knowledge of appropriate media usage.
  • Knowledge in the development of messages, advertising, media and publicity vehicles.
  • Knowledge in the development and management of a budget.


  • Excellent verbal and written communication skills.
  • Ability to use a camera.
  • Excellent interpersonal, organizational skills and detail orientation.
  • Strong computer skills and the ability to learn and use new software and technology are essential.


  • Ability to work with internal and external customers, clients and partners.
  • Ability to keep abreast of new developments in healthcare marketing and public relations techniques, product lines and other relevant factors.
  • Ability to work autonomously.
  • Ability to work effectively and produce under tight deadlines and schedules.
  • Ability to work on multiple projects simultaneously (organization and prioritization).
  • Ability to work and communicate effectively while maintaining good working relationships with coworkers, managers and other hospital staff.

AVH Values: All AVH employees will effectively demonstrate these values:

  • Patients Come First – We listen actively and communicate with our patients and families, placing safety as a top priority.
  • Accountability & Ownership – We fully complete tasks, are transparent, effectively communicate, and recognize that what we do reflects on us.
  • Teamwork – We build trusting relationships, promote a sense of community, and are respectful of everyone.  Success is about the whole team.
  • Integrity & Honesty – We tell the truth at all times, speak up when something is wrong, and do the right thing when no one is looking.
  • Excellence – We take pride in our work, are goal-oriented, and on a never-ending quest for top tier quality.
  • Initiative & Innovation – Our can-do attitudes, creativity, and resourcefulness empower us to improve the patient’s experience, solve our own problems, make timely decisions, and look for opportunities to add value.
  • Tenderness & Compassion – We have genuine empathy, show kindness, and encourage and advocate for each other.

Management Competencies:  All AVH management (Supervisor, Manager, and Assistant Director) will effectively demonstrate these behaviors:

Conflict Management

Problem Solving

Timely Decision Making

Process Management

Fairness to Direct Reports

Hiring & Staffing

Developing Direct Reports

Leadership Competencies:  All AVH Leadership (Director, Executive Director, Vice President, and CEO) will effectively demonstrate these behaviors:

Dealing w/ Ambiguity

Interpersonal Savvy

Organizational Agility

Strategic Agility

Drive for Results


Education and Experience:


  • Bachelor’s degree in journalism, marketing, communications or public relations.


  • Seven years of experience in marketing, public relations or community relations.
  • Successful work history in the greater Lancaster or Antelope Valley community preferred.
  • Healthcare or health-related experience preferred, but not required. 
  • Prior supervisory experience.

Required Licensure and/or Certifications:

  • None

AVH Conduct/Compliance Expectations:

  • Ability to adhere with AVH Absenteeism and Tardiness Policy 
  • Ability to adhere with AVH Leaves of Absence Policy
  • Ability to adhere with AVH Paid Time Off (PTO) Policy
  • Ability to adhere with AVH Recording of Hours Worked Policy
  • Ability to adhere to the department dress code
  • Ability to organize work and establish priorities
  • Ability to expand on

    Looking for an opportunity to work in healthcare the way you always dreamed you could? At Antelope Valley Hospital, our employees are at the heart of what we do best – delivering high quality, patient-centered healthcare.

    Antelope Valley Hospital, a 420 bed acute care facility, located just 60 miles north of Los Angeles, the Antelope Valley is one of Southern California’s fastest growing communities. We are a Level II Trauma Center and Joint Commission Primary Stroke Center Accredited. Serving the community for over 50 years, our non-profit hospital has grown to be the preeminent healthcare facility for our district’s nearly 1.2 million residents. 

    An Equal Opportunity Employer.